Kampanj för Klart för att illustrera lokalt väder, framtaget av Consid Communication

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Klart - Check with Klart first

The company Klart provides weather forecasts. Klart wanted to show why people should use their weather service. We produced two ads to emphasize the message!

<h3>Klart: Check with Klart first</h3>
<p>The fact that Swedish summer weather is uncertain is perhaps not news. But in two ads for the weather service Klart, we wanted to show that it may be worthwhile to check Klart first, because with their accurate local forecasts you can always find the sun glimmers. Or avoid the thundercloud. The ads ran as full pages in Aftonbladet and DN.</p>
<p><img decoding="async" class="wp-image-3396 size-full" src="https://considcms.wpengine.com/wp-content/uploads/2020/03/07a93c96-8d82-40da-9506-68e5fd69ad0c_rw_1920-scaled.jpg" alt="Kampanj för Klart för att illustrera lokalt väder, framtaget av Consid Communication" width="1728" height="2560" /></p>
<p><img decoding="async" class="alignnone wp-image-3397 size-full" src="https://considcms.wpengine.com/wp-content/uploads/2020/03/5e650de2-e169-4b46-b1b3-fcc015c841bb_rw_1920-scaled.jpg" alt="Kampanj för Klart för att illustrera lokalt väder, framtaget av Consid Communication" width="1728" height="2560" /></p>


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Person i solstol på strand, kampanj för Klart för att illustrera lokalt väder framtaget av Consid Communication

Klart wanted to show why people should use their weather service. We produced two ads to emphasize the message!

The weather forecast company Klart - new ads - Consid

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<h3 id="vilka-uppgifter">1. What are cookies?</h3>
<p>Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.</p>
<p>For further information, visit <a href="https://www.allaboutcookies.org/">allaboutcookies.org</a>.</p>
<h3 id="hur-uppgifter">2. How do we use cookies?</h3>
<p>Consid AB uses cookies in a range of ways to improve your experience on our website, including:</p>
<ul>
<li>Understanding how you use our website</li>
<li>Remember your preferences such as language etc.</li>
</ul>
<h3 id="hur-anvanda">3. What types of cookies do we use?</h3>
<p>There are a number of different types of cookies, however, our website uses:</p>
<ul>
<li><strong>Statistics</strong> – Consid AB uses these cookies to collect information about the use of the website, such as pages visited, traffic sources, content management, and other website measurements.</li>
<li><strong>Marketing </strong>— Consid AB uses these cookies to collect information about the user your such as your age, gender and interest. Consid AB sometimes shares some limited aspects of this data with third parties for advertising purposes, such as Google. This information may include the user&#8217;s location, search history, YouTube history, and data from websites that work with Google, and it is used to provide aggregated and anonymized insights into user behavior across multiple devices.</li>
</ul>
<p>See the full list of cookies in the <a href="#cookiedekl">cookie declaration</a>.</p>
<h3 id="hur-lagra">4. How to manage cookies</h3>
<p>You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.</p>
<h3 id="cookiedekl">5. Cookie declaration</h3>
<p>Below is a list of the cookies that Consid AB&#8217;s website is using.</p>
<h4>Statistics:</h4>
<ul>
<li><strong>_ga_123:</strong> This cookie has a duration of 1 year and 1 month. It is associated with Google Analytics and is used to distinguish unique users by assigning a randomly generated number to each visitor.</li>
<li><strong>_ga:</strong> This cookie has a duration of 1 year and 1 month and is also associated with Google Analytics. It is used to distinguish unique users and collect information about how they use the website.</li>
<li><strong>imbox:</strong> Stores anonymized visitor information, such as unique visitor ID and timestamps. Used for chat connection and statistics. Duration 30 days.</li>
<li><strong>imboxConsent:</strong> Used when the visitor gives consent. Duration 30 days. imboxDisabled: Set for disabled visitors to hide the widget. Duration 1 year.</li>
<li><strong>imboxInteraction:</strong> Timestamps for the latest interaction, used to display notifications. Duration 30 days.</li>
<li><strong>Hotjar_hjSessionUser:</strong> The Hotjar cookie is set when a user first lands on a page with the Hotjar script. Its purpose is to store the Hotjar user ID, which is unique to that specific website in the browser. This ensures that behavior during subsequent visits to the same website will be attributed to the same user ID. Link to Hotjar <a href="https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code">policy</a>.</li>
<li><strong>Hotjar_hjTLDTest:</strong> At any time, you can withdraw your consent for web analysis by unsubscribing from Hotjar&#8217;s <a href="https://www.hotjar.com/policies/do-not-track/" target="_blank" rel="noopener">website</a>.</li>
</ul>
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<h4>Marketing:</h4>
<ul>
<li><strong>ln_or:</strong> This cookie is stored for 24 hours and is used to track the source of the user&#8217;s visit to the website. It helps analyze and optimize the effectiveness of marketing campaigns for Linkedin.</li>
<li><strong>_fbp:</strong> This cookie has a duration of 3 months and is used by Facebook Pixel to track and optimize Facebook advertising campaigns. It helps measure the effectiveness of advertisements and deliver targeted content to users.</li>
</ul>
<h3 id="marknadsforing">6. Privacy policies of other websites</h3>
<p>The Consid website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.</p>
<h3 id="vilka-rattigheter">7. Changes to our privacy policy</h3>
<p>Consid AB keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25/2 2021.</p>
<h3 id="cookies">8. How to contact us</h3>
<p>If you have any questions about Consid’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.</p>
<p><strong>E-mail us at:</strong> <a href="mailto:info@consid.se">info@consid.se</a></p>
<p><strong>Or write to us:</strong></p>
<p>Consid AB</p>
<p>Lillsjöraden 22,<br />
553 20 Jönköping</p>
<h3 id="cookie-deklaration">9. How to contact the appropriate authority</h3>
<p>Should you wish to report a complaint or if you feel that Consid AB has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.</p>
<p>E-mail: <a href="mailto:imy@imy.se">imy@imy.se</a></p>
<p>Call: +46 (0)8-657 61 00</p>


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Klart - Check with Klart first

Klart: Check with Klart first

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