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Tech_105 (1)

Search engine optimization (SEO)

Search Engine Optimization (SEO) is a way to optimize a website's visibility in search engines such as Google or Bing. It involves different steps taken to make the algorithm rank web pages high in search results. This basic course in search engine optimization combines theory and practical exercises so that your team can quickly start working actively with SEO after completing the course.


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Tech_98

<h2>About the course</h2>
<p>&nbsp;</p>
<h3>Contents:</h3>
<ul>
<li>Foundations of on-page SEO</li>
<li>Meta title and description</li>
<li>Image alt tag</li>
<li>Heading tags (h1, h2, h3, etc.)</li>
<li>Keyword analysis</li>
<li>Canonical links</li>
<li>Redirects (301)</li>
<li>Practical exercises</li>
</ul>
<h3>Duration</h3>
<p>3 hours</p>
<h3>Course type</h3>
<p>The course is customizable for closed groups and can be held on-site or online.</p>
<h3>Target audience</h3>
<p>This course is aimed at teams who want to get started with actively working on search engine optimization. It is suitable for web editors, communicators, administrators, or others who work with content for the web.</p>
<p>&nbsp;</p>


Further questions? Contact me directly!

Other courses in marketing and UX

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Office_245

We offer several courses within marketing and ux design.

Marketing & UX design

Marketing & communication

Train your team in SEO through our customized course for businesses to optimize your website's visibility in search engines.

About the course &nbsp; Contents: Foundations of on-page SEO Meta title and description Image alt tag Heading tags (h1, h2, h3, etc.) Keyword analysis

Kurs i UX - skriv användbart för webb och app - Search engine optimization (SEO) - Consid

Course: Search engine optimization (SEO) - Consid

Start

Business Areas

Creating digital solutions for the future

Consid

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UX & Design Thinking

In the UX & Design Thinking course, your team will gain comprehensive knowledge of how to go about product development suitable for the Design Thinking methodology.

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<h2>About the course</h2>
<h3>Content</h3>
<ul>
<li>User experience (UX) methodologies</li>
<li>The 4 D’s of the Double Diamond<br />
(Discover, Define, Develop and Deliver)</li>
<li>The 5 Stages in the Design Thinking Process
<ul>
<li>Empathize</li>
<li>Define</li>
<li>Ideate</li>
<li>Prototype</li>
<li>Test</li>
</ul>
</li>
<li>WCAG (Web Content Accessibility Guidelines)</li>
<li>Best practice exercises</li>
</ul>
<h3>Duration</h3>
<p>1 full day, or 2 half-days</p>
<h3>Course type</h3>
<p>The course is customizable for closed groups and can be held on-site or online.</p>
<h3>Target audience</h3>
<p>This Design Thinking course is aimed at all companies and organizations looking to educate their employees in User Experience (UX).</p>


Explore more courses on Marketing & UX

Design & UX

This course in Design Thinking is aimed at companies and organizations looking to educate their employees in the Design Thinking methodology.

This course in Design Thinking is aimed at companies and organizations looking to educate their employees in User Experience and the Design Thinking methodology.

Kurs i UX & Design Thinking - Consid

Course: UX & Design Thinking - Consid

UX &#038; Design Thinking

UX-writing - a lecture

Learn what UX Writing is about, write better UX copy and create a greater user experience on your website/app, through the principles of UX design.

<h2>About the course</h2>
<p>The UX field is all about understanding, creating, and enhancing the end-user’s experience. UX Writing involves everything from writing longer articles and blogs to microcopy for menus, links, and buttons – every part is significant. A well-written user experience means that anyone can understand and interact with your digital service or product, regardless of their background or level of expertise.</p>
<p>This course provides you with insights and valuable UX Writing tools to deliver great user experiences, both on websites and apps.</p>
<h3>Content</h3>
<ul>
<li>To write simple, clear and useful copy</li>
<li>Create content that speaks directly to your audience</li>
<li>Guiding users to their destination through text</li>
<li>What is UX Writing?</li>
<li>Copy writing for navigation</li>
<li>Copy writing for buttons and links</li>
<li>Help texts and label texts in forms</li>
<li>Copy writing for error messages</li>
<li>Copy writing for messages and confirmations</li>
<li>UX Writing guidelines</li>
<li>Testing your UX-written copy to make sure it works</li>
<li>Expressing brand voice and adapting tone to context</li>
</ul>
<h3><strong>Duration</strong></h3>
<p>2h</p>
<h3>Course type</h3>
<p>The course is customizable for closed groups and can be held on-site or online.</p>
<h3>Target audience</h3>
<p>This course is aimed for individuals who want to sharpen their UX copy on a website or app, or for those who are in the stage of developing a new digital service or product.</p>
<ul>
<li>Large and smaller teams or organizations</li>
<li>Editors</li>
<li>Communicators</li>
<li>Copywriters</li>
<li>Or anyone who wants to learn how to get their message across more effectively.</li>
</ul>


Explore more courses on UX & Marketing

This lecture in UX-writing aimed at companies and organisations will help your team to write and communicate with user experience in mind.

Kurs i UX - skriv användbart för webb och app - UX-writing - a lecture - Consid

Lecture: UX-writing - Consid

UX-writing &#8211; a lecture

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Sitevision Web Analytics

This course provides you with in-depth knowledge of the various features of Sitevision Web Analytics tool and how to effectively utilize them.

<h2>About the course</h2>
<p>In the CMS tool Sitevision (Content Management System), there is a powerful extension known as &#8220;Sitevision Web Analytics&#8221; for tracking website visitors or intranet users. In this lecture you will gain knowledge in basic setup, features and functionality and configuration for analysis of website traffic, complemented by practical examples.</p>
<h3>Content</h3>
<ul>
<li>Tool overview, navigation, and dashboard</li>
<li>Configuration and Tag Manager setup</li>
<li>Examples of Custom Reports, set up and configuration</li>
<li>Examples of Heatmaps, set up and configuration</li>
<li>Hands-on examples of form module tracking</li>
</ul>
<h3>Duration</h3>
<p>2 hours</p>
<h3>Course type</h3>
<p>The course is customizable for closed groups and can be held on-site or online.</p>
<h3>Target audience</h3>
<p>This is a basic course in Sitevision Web Analytics, and it is ideal for Administrators and Web Editors who are currently working with or planning to work with website statistics.</p>
<h3>Prerequisites</h3>
<p>Course participants should be familiar with the Sitevision CMS tool and have completed, for example, a basic training course for editors or possessing equivalent knowledge.</p>


Other courses in marketing and ux-design

This course provides you with in-depth knowledge of the various features of Sitevision Web Analytics tool and how to utilize them.

Kurs i Sitevision Web Analytics - Consid

Course: Sitevision Web Analytics - Consid

Personal effectivity

This is a course in personal effecticity, multitasking and getting things done. In this course, you will get inspiration and practical tips based on research and experience.

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Office_255

<h2>About the course</h2>
<p>In this highly appreciated course, participants will gain inspiration, examples, and hands-on tips based on research and experience. The presented material is supplemented with exercises where participants work with the principles in their own work situations, applicable to virtually all types of professionals. The training is customizable for analogue or digital formats. In collaboration with the customer, we select exercises and elements that will provide the greatest benefit to the organization.</p>
<p><em><strong>Within the framework mentioned above, the course can be tailored based on the tools used in your organization, as well as supplemented with examples from applications such as Outlook, Word, OneNote, Planner, and Teams.</strong></em></p>
<h3>Course hightlights <strong><br />
</strong></h3>
<ul>
<li>Multitasking</li>
<li>Monotasking</li>
<li>Learning new habits</li>
<li>Getting things done and various dimensions</li>
</ul>
<h3>Supplementary training modules</h3>
<ul>
<li>Urgent vs. important</li>
<li>Time thieves</li>
<li>Two-minute rule</li>
<li>Efficient workflow</li>
<li>Effective email management</li>
<li>Productive meetings</li>
</ul>
<h3><strong>Duration</strong></h3>
<p>Duration depending on the number of modules identified in the training.</p>
<h3>Course type</h3>
<p>The course is customizable for closed groups and can be held on-site or online.</p>
<h3><strong>Prerequisites</strong></h3>
<p>Basic skills of Microsoft Office Suite.</p>
<h3>Course goal</h3>
<p>By using our valuable tips and tricks, along with simple tools you can improve the structure of your workday, freeing up precious time for a more impactful and focused workflow.</p>


Other courses on Microsoft 365

This is a course in personal effecticity, multitasking and getting things done. You will get practical tips based on research and experience.

I den här kursen inom personlig effektivitet får du med dig inspiration och handfasta tips baserat på forskning och erfarenhet.

Kurs: Personal effectivity - utbildning för att få saker gjorda - Consid

Course: Personal effectivity - Consid

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happy-people-in-office

<h3 id="vilka-uppgifter">1. What are cookies?</h3>
<p>Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.</p>
<p>For further information, visit <a href="https://www.allaboutcookies.org/">allaboutcookies.org</a>.</p>
<h3 id="hur-uppgifter">2. How do we use cookies?</h3>
<p>Consid AB uses cookies in a range of ways to improve your experience on our website, including:</p>
<ul>
<li>Understanding how you use our website</li>
<li>Remember your preferences such as language etc.</li>
</ul>
<h3 id="hur-anvanda">3. What types of cookies do we use?</h3>
<p>There are a number of different types of cookies, however, our website uses:</p>
<ul>
<li><strong>Statistics</strong> – Consid AB uses these cookies to collect information about the use of the website, such as pages visited, traffic sources, content management, and other website measurements.</li>
<li><strong>Marketing </strong>— Consid AB uses these cookies to collect information about the user your such as your age, gender and interest. Consid AB sometimes shares some limited aspects of this data with third parties for advertising purposes, such as Google. This information may include the user&#8217;s location, search history, YouTube history, and data from websites that work with Google, and it is used to provide aggregated and anonymized insights into user behavior across multiple devices.</li>
</ul>
<p>See the full list of cookies in the <a href="#cookiedekl">cookie declaration</a>.</p>
<h3 id="hur-lagra">4. How to manage cookies</h3>
<p>You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.</p>
<h3 id="cookiedekl">5. Cookie declaration</h3>
<p>Below is a list of the cookies that Consid AB&#8217;s website is using.</p>
<h4>Statistics:</h4>
<ul>
<li><strong>_ga_123:</strong> This cookie has a duration of 1 year and 1 month. It is associated with Google Analytics and is used to distinguish unique users by assigning a randomly generated number to each visitor.</li>
<li><strong>_ga:</strong> This cookie has a duration of 1 year and 1 month and is also associated with Google Analytics. It is used to distinguish unique users and collect information about how they use the website.</li>
<li><strong>imbox:</strong> Stores anonymized visitor information, such as unique visitor ID and timestamps. Used for chat connection and statistics. Duration 30 days.</li>
<li><strong>imboxConsent:</strong> Used when the visitor gives consent. Duration 30 days. imboxDisabled: Set for disabled visitors to hide the widget. Duration 1 year.</li>
<li><strong>imboxInteraction:</strong> Timestamps for the latest interaction, used to display notifications. Duration 30 days.</li>
<li><strong>Hotjar_hjSessionUser:</strong> The Hotjar cookie is set when a user first lands on a page with the Hotjar script. Its purpose is to store the Hotjar user ID, which is unique to that specific website in the browser. This ensures that behavior during subsequent visits to the same website will be attributed to the same user ID. Link to Hotjar <a href="https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code">policy</a>.</li>
<li><strong>Hotjar_hjTLDTest:</strong> At any time, you can withdraw your consent for web analysis by unsubscribing from Hotjar&#8217;s <a href="https://www.hotjar.com/policies/do-not-track/" target="_blank" rel="noopener">website</a>.</li>
</ul>
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<h4>Marketing:</h4>
<ul>
<li><strong>ln_or:</strong> This cookie is stored for 24 hours and is used to track the source of the user&#8217;s visit to the website. It helps analyze and optimize the effectiveness of marketing campaigns for Linkedin.</li>
<li><strong>_fbp:</strong> This cookie has a duration of 3 months and is used by Facebook Pixel to track and optimize Facebook advertising campaigns. It helps measure the effectiveness of advertisements and deliver targeted content to users.</li>
</ul>
<h3 id="marknadsforing">6. Privacy policies of other websites</h3>
<p>The Consid website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.</p>
<h3 id="vilka-rattigheter">7. Changes to our privacy policy</h3>
<p>Consid AB keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 25/2 2021.</p>
<h3 id="cookies">8. How to contact us</h3>
<p>If you have any questions about Consid’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.</p>
<p><strong>E-mail us at:</strong> <a href="mailto:info@consid.se">info@consid.se</a></p>
<p><strong>Or write to us:</strong></p>
<p>Consid AB</p>
<p>Lillsjöraden 22,<br />
553 20 Jönköping</p>
<h3 id="cookie-deklaration">9. How to contact the appropriate authority</h3>
<p>Should you wish to report a complaint or if you feel that Consid AB has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.</p>
<p>E-mail: <a href="mailto:imy@imy.se">imy@imy.se</a></p>
<p>Call: +46 (0)8-657 61 00</p>


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We offer several courses within marketing and ux design. See which courses we can offer right know down below. 

Marketing & UX design

All courses in marketing & ux design

Search engine optimization (SEO)

UX & Design Thinking

UX-writing – a lecture

Sitevision Web Analytics

Personal effectivity