Search engine optimization (SEO)

Search Engine Optimization (SEO) is a way to optimize a website's visibility in search engines such as Google or Bing. It involves different steps taken to make the algorithm rank web pages high in search results. This basic course in search engine optimization combines theory and practical exercises so that your team can quickly start working actively with SEO after completing the course.

About the course



  • Foundations of on-page SEO
  • Meta title and description
  • Image alt tag
  • Heading tags (h1, h2, h3, etc.)
  • Keyword analysis
  • Canonical links
  • Redirects (301)
  • Practical exercises


3 hours

Course type

The course is customizable for closed groups and can be held on-site or online.

Target audience

This course is aimed at teams who want to get started with actively working on search engine optimization. It is suitable for web editors, communicators, administrators, or others who work with content for the web.



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Charlotte Magnusson

Charlotte Magnusson

Education Manager, Excellerate

+46 72-368 73 36

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