Dynamics 365 Marketing

Want to know more?

Relevant communication across the entire customer journey

Today’s customers expect relevant, seamless and personalised communication – regardless of channel or touchpoint. At the same time, demands around consent, data quality and measurable impact are increasing. With Dynamics 365 Marketing, we help organisations adopt a data-driven approach to marketing and customer engagement – where communication, customer insight and business outcomes are connected. At Consid, we view Marketing Automation as a natural part of the CRM strategy, not as a standalone marketing tool.

When marketing doesn’t deliver its full potential

Many organisations experience that:

customer data is fragmented and difficult to use in practice
marketing, sales and customer service operate with different tools and views of the customer
campaigns are difficult to track all the way to business outcomes
personalisation is handled manually – or not at all
consent and compliance requirements slow down execution

The result is communication that reaches audiences – but doesn’t always resonate.

Data-driven marketing that creates business value

With the right structure in place, marketing can become an integrated part of the customer journey. We help you build solutions where you:

communicate in a relevant and personalised way at scale
use customer data to understand behaviours and needs
automate journeys from first interaction to long-term relationships
ensure traceability from campaign to business outcome
comply with regulations and manage consent in a secure and reliable way

Marketing then becomes more than a communication tool – it becomes a driver of growth and customer loyalty.

An end-to-end solution for modern marketing

What Dynamics 365 Marketing enables

Dynamics 365 Marketing is designed for organisations that want to work in a connected way with customer data, communication and business outcomes. The platform supports:

Marketing automation and customer journeys – build and automate customer journeys based on behaviours, events and business data – not static lists.

Personalised communication across channels – create relevant communication through channels such as email, forms and digital touchpoints, tailored to each recipient.

Content, templates and A/B testing – work in a structured way with content, reuse and optimisation to maximise impact.

Consent and compliance – manage consent and customer preferences in line with GDPR and other regulatory requirements.

Tracking and analytics – monitor campaigns, flows and customer journeys, and connect insights directly to business outcomes.

How we work with marketing solutions

Our approach includes:

1. Current state analysis and target vision – what does your customer communication look like today, and what role should marketing play going forward?

2. Data model and customer insights – structuring how customer data is used, shared and activated.

3. Customer journeys and automation – designing flows that support both business objectives and the customer experience.

4. Implementation and configuration – tailoring Dynamics 365 Marketing to your specific needs and ways of working.

5. Integration with CRM and other systems – connecting marketing with sales, customer service and other parts of the CRM platform.

6. Change management and ways of working – ensuring the solution is adopted effectively and delivers long-term impact.

7. Ongoing management and continuous improvement – driving continuous optimisation based on data, insights and evolving business needs.

Part of a connected CRM ecosystem

Dynamics 365 Marketing delivers the greatest value as an integrated part of the CRM platform. Together with Dynamics 365 Sales, Customer Service, Customer Insights and the Power Platform, we create solutions where:

marketing, sales and service share a unified view of the customer
customer journeys are connected – from first interaction to conversion and long-term relationship
the organisation operates with a common language around customer data and performance

This creates stronger internal alignment and more relevant external communication.

Who is it for?

We work with organisations across both the private and public sectors that:

manage complex customer journeys and multiple target audiences
want to take a more data-driven approach to marketing
need to ensure consent, data quality and traceability
aim to link marketing efforts more clearly to business outcomes

Whether you are embarking on a new Marketing Automation initiative or looking to evolve an existing solution, we meet you where you are.

Three colleauges in office environment. One man i standing and the two women are sitting by their desk.

Want to know more?

Interested in how Dynamics 365 Marketing can strengthen your marketing and customer engagement? Contact us and we’ll be in touch shortly.