About the lecture
Contents
Employer branding aims to create and maintain a company’s reputation as a good employer through a strategic process. The lecture focuses on the strategic efforts involved and how it can become a natural and powerful part of the company’s marketing. You will receive examples of how others have approached this, practical tools to take with you, and insights from current research: Is employer branding really as important as everyone says?
During 1.5 hours, participants will enjoy an engaging and interactive session where you will not only listen but also participate. The lecture will conclude with a Q&A session where you have the opportunity to discuss your specific challenges with the speaker.
This course is aimed at
- Communications- and marketing teams
- HR and recruiters
- Managers and leaders who want’s to strengthen their position as an employer
Duration
1,5h
Course type
This customizable course for closed groups can be held on-site or online.
