Case

AI Golf App Innovation: “deWiz – From Zero to The Market”

Development of the app for deWiz on-the-wrist AI swing analyzer.

Golfplayer using DeWiz when playing golf.

"What we really appreciated with Consid is that they haven’t set limits to our wild ideas."

We helped deWiz develop their app from zero to something useful, and where deWiz are today. The product takes data from the deWiz unit, which is worn on the golfer's wrist, and the app presents instant feedback on 14 swing metrics to the user along with an interactive 3D model of the swing. Today, deWiz is thrusted by pros and loved by thousands of golfers.
DeWiz wrist unit being and logo on the grass at the golf court.

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Background

Revolutionizing golf with AI

DeWiz company mission is to help golfers around the world elevate their enjoyment of the game through innovative technology that accelerates the pace of learning.

– The reason we started developing deWiz is because golf is a difficult game and changing a golf swing is even more difficult. So, we want to find a way to help golfers improve faster. That’s why we founded deWiz way back in 2015, says Markus Westerberg, Co-founder, deWiz Golf AB and former European Tour pro, PGA of Sweden certified instructor and motor learning author.

– This was a new product segment that didn’t exist prior to deWiz, says Magnus Persson, CTO, deWiz Golf AB.

When the deWiz team first met with another development team, their response was that it couldn’t be done. But the deWiz team had to find out what was possible – and therefore met with Consid.

Solution

Where golf, science & tech meet

The deWiz solution is a wrist wearable that is controlled by the app. Consid helped deWiz develop the app from zero to something useful, and where deWiz are today.

– The product takes the data from the deWiz unit, and the app presents the most important information to the user together with a 3D animation of your entire swing, says Magnus Persson, CTO, deWiz Golf AB.

This scientific approach was tested and developed in collaboration with elite pro golfers, producing revolutionary technology for golfers who are serious about improving their game.

– The app needs to be on the level of the golfer, because the golfer is there to play golf, Markus Westerberg, Co-founder, deWiz Golf AB.

– It is an advanced application that really challenges the mobile operating system, says Magnus Persson, CTO, deWiz Golf AB.

DeWiz wrist unit being used when making a golf swing.DeWiz app presenting the analysis of an golf swing to a golf player.DeWiz wrist unit being and logo on the grass at the golf court.
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Result

From swing to insight – trusted by pros and loved by thousands of golfers

DeWiz is the result of more than 50,000 hours of research, testing and development. The technology is based on research in motor learning, which is the neuroscience of how to permanently change a person’s ability to perform a motor skill.

– What we really appreciated with Consid is that they haven’t set limits to our wild ideas. They have been able to help us innovate and be there with us every step of the way to take this product from zero to the market, shares Markus Westerberg, Co-founder, deWiz Golf AB.

DeWiz is accomplishing their company mission by launching a revolutionary wearable technology that delivers groundbreaking, real-time swing data and instantaneous feedback that is based on the scientific approach of breaking the cycles within motor learning and propelling golfers to their perfect swing.

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