2025-11-18
New Strategic Communications Partner to Hyresbostäder
Hyresbostäder i Norrköping has chosen Consid Communication as its provider of communication and branding services following a procurement process involving 13 other agencies. Over the coming years, Consid will support Hyresbostäder in developing and strengthening its brand, increasing its digital presence, and improving the customer journey.
The assignment includes both strategic and operational support within communication and brand development – from analysis, consultancy, and planning to design, campaigns, and digital activation. A central part of the collaboration will be the development of a new brand strategy that will form the foundation for Hyresbostäder’s future communication.
– It’s a truly inspiring assignment. Hyresbostäder has a clear ambition to develop its brand and digital communication in ways that strengthen relationships with customers and contribute to an attractive Norrköping. We’re honoured and motivated to be part of that journey,” says Douglas Lindevall, CEO of Consid Communication.
– A lot of exciting things are happening here right now, where brand matters and our digital presence will take centre stage. With Consid, we’re gaining a strong and competent partner in these areas. It will be both rewarding and developmental to embark on this journey together with the team at Consid, says Jenny Perérs, Head of Communications at Hyresbostäder.
The agreement is a framework contract for consultancy services within communication and brand development, covering both large-scale campaigns and concept development, as well as smaller assignments such as copywriting and production work. The contract runs for two years, with the option to extend for an additional two years.
About Hyresbostäder i Norrköping
Hyresbostäder i Norrköping AB is a public housing company wholly owned by the Municipality of Norrköping. Founded in 1946, the company manages approximately 9,500 residential apartments, 780 student flats, and 285 commercial premises. Guided by its core values – Responsive, Attractive, Reliable and Driven – Hyresbostäder aims to contribute to making Norrköping a great city in which to live, work and thrive.
