Blog post

Proximity & Efficiency

The benefits of working near extend far beyond geography. With the right delivery model, proximity fosters stronger partnerships, faster progress and smarter digital outcomes.

Four colleagues in a modern office celebrating success with a high five, smiling and engaging around a shared workspace with laptops.

Why working close delivers more.

In the pursuit of faster, more reliable digital solutions, one factor continues to stand out: proximity. At Consid, we’ve proven that geographical and cultural closeness isn’t just a logistical convenience – it’s a strategic advantage that increases delivery speed, strengthens collaboration and enhances quality.

A delivery model built on access and alignment

With offices and expert teams located across the Nordics, we’re never far from our clients – whether in Copenhagen, Hamburg or Oslo. This physical proximity enables real-time communication, fast decision-making and the flexibility to be onsite when needed.

But proximity goes beyond location. Working with teams that share similar cultural values, work ethics and communication styles removes friction and drives momentum. This is what makes nearshore collaboration not only faster – but more effective in the long run.

The business case for nearshore efficiency

  • Shorter response times – Teams can connect instantly across borders, without time zone gaps or long lead times.
  • Fewer misunderstandings – Cultural alignment and language fluency reduce risk and increase clarity.
  • Faster decision-making – Proximity supports agility, which is essential in complex digital projects.
  • Higher cost-efficiency – Regional collaboration enables smart team composition and favourable delivery economics.
  • More control – Clients benefit from increased transparency, governance and delivery accountability.
A smiling man holding a laptop, standing in a modern, light-filled room, speaking to colleagues during an informal meeting or workshop.

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