It’s easy to think that business continuity management is mainly about processes, systems, and checklists – but in practice, it’s the opposite. It’s people who uphold continuity.
When something happens, it’s not the plan itself that saves the organisation – it’s the people who dare to make decisions, collaborate, and stay calm under pressure. That’s why continuity work must be built on empathy, communication, and trust.
A strong continuity plan only works if employees feel confident, understand their role, and trust one another. It requires leadership that not only plans for risks – but also builds culture.