SEO och AI Overviews

Google’s launch of AI Overview and AI Mode in its search engine marks a new chapter in SEO and transforms the way we search for, discover, and interact with information online. For anyone working with digital presence and content, this is something you need to start preparing for.

What is AI Overviews?

AI Overview means that Google uses generative AI to summarise information directly within the search results. Instead of only displaying links and snippets, users will in many cases be presented with an AI-generated answer at the top of the results page – often combining insights from multiple sources into one overview.

AI Mode also allows users to ask follow-up questions and continue the conversation. This means that some of the traffic that previously went directly to websites will now remain within the search experience – as users get their answers without having to click through.

What Does This Mean for Your Content? 

Several key changes are important to consider:

Since users can now get answers directly from Google, you may experience a decrease in traditional organic traffic to your website.

As AI-generated answers become more prevalent, new KPIs will emerge — such as visibility or mentions in AI responses. Although how these will be measured is still uncertain, efforts are underway globally to develop reliable analytics tools.

It’s no longer just about keyword optimization. AI selects content based on relevance, credibility, and structure. Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) are more important than ever.

Users are interacting differently with AI — their queries are becoming longer, more specific, and more naturally phrased. This means traditional keyword analysis must be supplemented with deeper insights into your audience’s questions, motivations, and information needs.

Don’t panic — but do take action. AI Overviews is still in its early stages, and many details remain unclear. However, the direction is obvious: your content strategy, SEO, and UX teams must work more closely together than ever before.

Consider the following questions:

  • Is our content created around users’ real questions and needs?
  • Are we clearly communicating our expertise, credibility, and experience?
  • How can we collaborate more effectively with departments like sales or customer service to better understand actual customer search behavior?

How Consid Can Help You?

At Consid, we closely follow this evolving landscape and support our clients in adapting to the new world of AI-driven search. We can help you with:

  • Content Analysis for AI Search: A blend of traditional SEO and behavioral analysis to understand how and why your audience searches.
  • E-E-A-T Review and Content Strategy: We evaluate how effectively you communicate expertise, credibility, and trustworthiness in your existing content.
  • Cross-Disciplinary Collaboration: We help you build strong collaboration models between SEO, copywriting, and UX to ensure your content works toward shared goals.
  • Guidance on New KPIs and Analytics: We’ll advise you on how to start measuring visibility in AI-generated responses, as soon as reliable tools become available.

Reach out — we’d love to start a conversation 

Want to learn more about how we can help your company adapt to AI Overviews and the new search behavior?

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