SEO och AI Overviews

Google has begun rolling out its new AI feature, AI Overviews (formerly known as SGE – Search Generative Experience), in Sweden. This marks a new chapter in how we search for, access, and interact with information online. If you work with digital presence or content, this is something you need to start preparing for — now.

What is AI Overviews?

AI Overviews use generative AI to summarize information directly within the search results. Instead of only showing links and snippets, users will often see an AI-generated response at the top of the results — typically combining information from multiple sources into one cohesive overview.

As a result, some of the traffic that previously went directly to websites may now stay within Google’s search results. In other words, users can get the information they need without clicking through to another site.

What Does This Mean for Your Content? 

Several key changes are important to consider:

Since users can now get answers directly from Google, you may experience a decrease in traditional organic traffic to your website.

As AI-generated answers become more prevalent, new KPIs will emerge — such as visibility or mentions in AI responses. Although how these will be measured is still uncertain, efforts are underway globally to develop reliable analytics tools.

It’s no longer just about keyword optimization. AI selects content based on relevance, credibility, and structure. Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) are more important than ever.

Users are interacting differently with AI — their queries are becoming longer, more specific, and more naturally phrased. This means traditional keyword analysis must be supplemented with deeper insights into your audience’s questions, motivations, and information needs.

Don’t panic — but do take action. AI Overviews is still in its early stages, and many details remain unclear. However, the direction is obvious: your content strategy, SEO, and UX teams must work more closely together than ever before.

Consider the following questions:

  • Is our content created around users’ real questions and needs?
  • Are we clearly communicating our expertise, credibility, and experience?
  • How can we collaborate more effectively with departments like sales or customer service to better understand actual customer search behavior?

How Consid Can Help You?

At Consid, we closely follow this evolving landscape and support our clients in adapting to the new world of AI-driven search. We can help you with:

  • Content Analysis for AI Search: A blend of traditional SEO and behavioral analysis to understand how and why your audience searches.
  • E-E-A-T Review and Content Strategy: We evaluate how effectively you communicate expertise, credibility, and trustworthiness in your existing content.
  • Cross-Disciplinary Collaboration: We help you build strong collaboration models between SEO, copywriting, and UX to ensure your content works toward shared goals.
  • Guidance on New KPIs and Analytics: We’ll advise you on how to start measuring visibility in AI-generated responses, as soon as reliable tools become available.

Reach out — we’d love to start a conversation 

Want to learn more about how we can help your company adapt to AI Overviews and the new search behavior?

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