Case
Hardox® In My Body
Hardox® In My Body is a brand that stands for strength. Stronger equipment, built from stronger steel. In a brand film, we wanted to highlight that Hardox® In My Body is built to withstand every challenge, just like you.
Watch the campaign film
Challenge
SSAB’s Hardox® steel is designed for applications that must withstand extreme stress, such as excavator buckets, truck bodies and containers. Equipment manufacturers that use Hardox®, and at the same time meet SSAB’s high-quality requirements, are granted the right to use the Hardox® In My Body brand. Our assignment was to create a brand-building film that effectively and creatively showcased the unique strengths of Hardox® In My Body.
Solution
The target audience for Hardox® In My Body consists of professionals around the world who face demanding challenges every day. We chose to highlight the idea that they should place the same high demands on their work equipment as are placed on them. The film was built from a first-person perspective and shows how people and machines can share the same qualities.
Result
The film became a central element of a global campaign. In addition to the campaign, we also developed a new website for Hardox® In My Body, built around the concept “Level up your workday”. The site highlights how the right products, and the right steel, can transform the working day. The brand film was nominated for the Publishing Prize 2024.
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