Strategic optimisation delivered record results for Bergqvist Skor

112 %

increase in conversions

43 %

lower budget

A mobile phone displaying the Bergqvist Shoes mobile site on a table with a vase of flowers, a cup of coffee, and a pair of glasses nearby. The screen shows a feature section for 'Ella of Sweden' and seasonal shoe collections."

Background

Bergqvist Skor is a leading footwear retailer with more than 20 physical stores across Sweden and an established e-commerce presence since 2015. During the pandemic, the company saw a sharp increase in online sales, highlighting the strong potential for further digital growth. To accelerate its e-commerce development, Bergqvist chose Consid as its interim e-commerce partner, as well as IT and operations partner.

The challenge

With the ambition to scale its digital presence and maximise the return on its marketing investment, Bergqvist needed a strategy that could deliver rapid growth without significantly increasing costs.

The solution

Consid initiated the collaboration with a structured discovery phase to identify growth opportunities, potential challenges and key prerequisites. This phase included:

  • Audits of Bergqvist’s SEO, SEM and social media strategies
  • In-depth keyword analysis and customer behaviour insights
  • Evaluation of Bergqvist’s customer loyalty programme and its growth potential

Based on these insights, Consid launched a long-term initiative that combined strategic advisory services with hands-on operational support. With a strong focus on conversion rate optimisation and SEM strategy, a clear plan was established to maximise the value of every marketing pound invested.

The results

Consid’s efforts delivered outstanding results for Bergqvist Skor:

  • 112 % increase in conversions year-on-year
  • 107 % more clicks to the website via paid search year-on-year
  • 53 % increase in revenue from paid search
  • 242 % increase in ROAS, return on ad spend
  • 43 % lower overall budget

This successful restructuring and optimisation of Bergqvist’s marketing efforts enabled the company not only to increase sales, but also to achieve significant cost efficiencies. The outcome further strengthened Bergqvist Skor’s position as a strong player within Swedish e-commerce.

A person holding a smartphone showing the Bergqvist Shoes shopping cart page. The screen displays selected items, including a pair of boots, a sweater, and a snack with the total amount shown at the bottom.

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