An entrepreneurial journey rooted in Småland
Peter Hellgren’s entrepreneurial journey began in sales during the IT industry’s most dynamic period of development in the 1990s. It was there that he quickly learned how business is created in practice: through relationships, understanding, and long-term value creation.
Together with his colleague Henrik Sandell, he worked closely with clients at a time when digitalisation was beginning to transform the entire business landscape.
– We recognised early on the power of technological development. It was clear that digital transformation had only just begun.
The idea of starting a company of their own developed over several years. In 2000, Peter called Henrik, who was quick to join. Together they founded Consid with a clear ambition: to build the company they themselves had always wanted to work for – and one that clients would truly want to partner with.
It was also through this vision that Consid’s culture began to take shape. From the very beginning, the conviction was clear: a strong company is not built primarily through strategy documents or organisational charts, but through people.
– I had seen how much culture and leadership matter. In the right environment, people grow, take responsibility and drive development. That’s where real strength emerges within an organisation, says Peter.
Shortly after the company was founded, however, the market changed dramatically when the dot-com crash hit. For a young company without large margins, the period became a real test.
– It was a challenging time. But it also taught us something crucial: that long-term thinking, resilience and entrepreneurship are what build sustainable companies.
When Consid succeeded in winning a decisive client contract, the company’s trajectory shifted. From that point on, the business began to grow – step by step.
