Portrait

Josefin Ahnlund

Josefin Ahnlund is an energetic individual who moves curiously between language, technology, and social impact. As Data Science Lead at Consid, she is deeply committed to her role and driven by the ambition to build bridges between technology and society—where practical applications truly make a difference. Join us as we meet Josefin and learn more about her journey and her passion for both people and technology.

I believe it's important to recognise the potential of technology in projects where the impact is measured in quality of life—not just in financial terms. There’s enormous potential here, and I believe we in the industry have both a responsibility and an opportunity to contribute to something greater.

Josefin Ahnlund.

An Unexpected Yet Natural Journey

When we meet Josefin Ahnlund at Consid’s Malmö office, it’s a sunny but windy morning. In the airy meeting room, she has just filled her coffee cup before settling into one of the chairs. With a warm smile, she begins to tell us about her journey to Consid.

Josefin’s path into the tech world has been far from linear. With a background in the humanities and music, it wasn’t until years of exploration that she eventually found herself studying Engineering Physics at KTH, specialising in Machine Learning. Since then, her career has revolved around data, language, and intelligent systems.

– What attracted me to machine learning was that it demands both technical knowledge and business insight—which suits me perfectly, Josefin says enthusiastically.

She has worked as a Data Scientist in the startup world, consulted for companies like Filmstaden and Apple, and focused on customer service data at IKEA.

– Throughout both my studies and professional life, NLP has been a recurring theme. It’s come naturally since language has always been one of my biggest interests, she explains.

Having spent several years in the industry, Josefin has closely followed the rapid development of the field—from the first basic models to today’s revolution driven by Large Language Models.

– There’s now an AI hype unlike anything I’ve experienced before. It’s both exciting and transformative, but also challenging. I often find that the understanding of the technology doesn’t quite match the hype surrounding it, which can make application and value creation difficult, she reflects.

Programming One of the World’s Most Well-Known Voice Assistants

For a time, Josefin worked with one of the world’s most recognisable voice assistants. It was a complex assignment that involved integrating several technologies into a large-scale production pipeline—from transcribing speech to text, to understanding user intent and generating relevant responses.

– Working with voice assistants means getting multiple systems to operate seamlessly together. It requires both precision and a high-level overview. It was both challenging and incredibly educational, Josefin says.

It was also during this time that she gained a deep understanding of production-level AI solutions and realised that true innovation happens when technology meets real user needs.

Pregnant woman standing in office environment. She has a striped shirt and her hands ar behind her back. She is smiling at the camera.

Technology with Real Impact

Today, Josefin is the Data Science Lead at Consid, heading the entire AI and Data Science division within the Data & Insights business area. Her role spans everything from strategy and talent development to building AI solutions and advising both clients and colleagues.

– What I love most about my role is that I get to combine strategy, technology, and people – I truly get to be the bridge between business and tech, which is something I’m passionate about, she says with a smile.

Josefin describes herself as an energetic person driven by curiosity. She’s not afraid to go her own way—on the contrary, it’s something she takes pride in. In an industry where technology is often the primary focus, she remains steadfast in her belief that it’s the application and real-world value that truly matter.

– Technology for its own sake has never appealed to me. I want to solve real problems, and that requires understanding both the data and the reality it reflects.

She continues:

– In my view, the magic only comes to life when technology is applied. And even though I’ve faced setbacks in pursuing that belief, I’ve always kept looking for ways forward.

Josefin is especially committed to projects that make a difference in society, particularly in the public sector.

– I believe it’s so important to recognise the potential of technology in projects where success is measured in quality of life—not just in financial terms. There’s enormous potential here, and I think our industry has both a responsibility and an opportunity to contribute to something greater.

Music, Nature, and Machine Learning

Outside of work, Josefin enjoys music in various forms—from playing the clarinet in Malmö Spelmanslag to singing and playing electric bass in the fusion trio Last of the Blast. She’s also a nature enthusiast, often recharging with a dip in the sea or a long walk.

– Music and nature are how I reset. They’re close to my heart and give me both energy and perspective.

With her unique blend of technical depth, humanistic perspective, and genuine warmth, Josefin is a force to be reckoned with—both at Consid and in the future of AI development.

A man and a woman are sitting in a sofa and are looking at laptop screen standing on the table in front of them. The woman is pregnant and wearing a striped shirt, the man is wearing a grey t-shirt and black pants.

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