2026-04-02
Strong start for Consid’s Easter Egg Hunt
Consid’s digital Easter Egg Hunt has got off to a flying start. Within the first 24 hours alone, thousands of QR codes have been scanned across the country – from Luleå in the north to Malmö in the south.
24 Swedish cities, from north to south, have been transformed into an interactive game board where participants collect points, climb the leaderboard and search for hidden Golden Eggs. Engagement has been high and the pace intense.
– We saw incredible momentum right from the start. It’s fantastic to see people across the country getting out, being active and engaging in the hunt. This is exactly the kind of energy we were hoping for, says Beatrice Carpvik, Head of Branding, Marketing & Communication at Consid.
Golden Eggs already found in several cities
This year’s new addition – physical Golden Eggs – has quickly become a crowd favourite. Several eggs were found within the first 24 hours, adding both excitement and a strong competitive edge.
– The Golden Eggs have really raised the stakes. It adds a whole new dimension when the hunt moves into real urban environments, says Beatrice Carpvik.
Every scan contributes to a safer digital environment
In addition to the competition itself, each scan generates a donation to Save the Children’s work towards creating a safer digital environment for children and young people. A significant contribution has already been raised after the first day.
– Seeing both strong participation and a growing contribution to Save the Children makes us incredibly proud. It shows that engagement and social impact can go hand in hand, says Beatrice Carpvik.
The competition runs 24/7 until 6 April.
