Winner of the Digital Rising Star of the Year 2025: Felicia Schön
This year’s winner has, in a short period of time, become a strong and influential voice in the digital finance world. With a unique ability to explain complex topics in an accessible and engaging way, she has turned personal finance into something inspiring rather than intimidating. Through the podcast Inga dumma frågor om pengar (“No Stupid Questions About Money”) and her lectures, she reaches thousands of people and helps increase financial awareness in society. With a particular focus on women’s finances, she has also highlighted personal finance as a central gender equality issue – demonstrating that economic independence is one of the keys to real change. Her dedication and impact make her a natural rising star in the digital landscape.
The nominees were:
- Deqa Abukar, founder of Bling Startup
- Felicia Schön, personal finance expert at Avanza
- Kousha Torabi, e-commerce entrepreneur
- Tech Elevate HER, tech and entrepreneurship programme for women in the Nordics




